For every well-produced, entertaining and informative video, there are thousands that aren’t. This includes videos that we see on corporate websites as well as social media sites. So how can you make your video stand above the rest and get people’s attention?
Here are three tips on video production from the experts at United States Media Television Inc.
Always take the time to think your story through.
Unfortunately, we have found that many companies rush to get videos up on their websites, Facebook or YouTube without taking the time to focus on creating something that is both well-produced and original. If you want your content to stand out, it’s best for you to sit down with a team of experienced writers like ours to target your message and make your video as engaging as possible. One of the greatest things about video and the Internet is that you are your own creative force. And because you’ll ultimately be streaming the video on your company’s homepage and on your own social media sites, you’ll be targeting people who care.
Always make it easy for your customers/clients to share your video.
Videos are almost always viewed alone. It’s important to understand that the sharing of videos is done through email and social media. Everything produced for you by United States Media Television Inc. Inc.’s production department is done with this in mind. We have been producing video content for more than 13 years. Our Telly Award-winning production team uses social media networks and links to the full extent. We have a proven track record, an extensive list of happy clients and an impressive showreel. The new age of communication makes it easier than ever to reach out to consumers. So, if you’re thinking of producing a corporate marketing video, make the best use of your time and resources by using our processes so the quality of your video and its execution can match the quality of your brand!
Always generate word of mouth advertising and brand loyalty.
When you use a video to advertise your company, you allow potential customers to see you, your company, and your products first hand. Obviously you cannot meet and shake hands with every one of your potential customers, but introducing yourself through a video is a great substitute. We’ve noticed since our beginnings in 1997 that consumers have become less responsive to traditional advertising and marketing campaigns. Many consumers don’t trust just any company, but they do trust fellow consumers. That’s why you need to get customers talking. A picture is worth a thousand words, and a video can be worth many more than that. Instead of asking a potential client or customer to read about you on your website, you can show them who you are and tell them about your services using a video that includes client testimonials. United States Media Television Inc. offers the experience and professional standards for creating high quality company promotional videos.